Case study — pitch deck design
Vitacost's Next "Hero" Product
A private-label sales pitch for Vitacost’s “The Clean Collection” — built for Ecosentials to make the case for premium single-use facial cleansing cloths as the next hero SKU.
Role
Pitch Deck Design
Deliverables
Tools
Category
Role
Pitch Deck Design
Deliverables
Tools
Category
01
The brief:
Ecosentials manufactures Vitacost’s private-label “Clean Collection” paper goods and wanted to pitch an extension into premium facial cleansing cloths — backed by real market data, not just a product idea.
The raw material was a research packet: Amazon category revenue, a top-10 competitor breakdown, a single-SKU case study from the market leader, and a packaging strategy recommendation. The job was to turn that into a tight, persuasive deck a manufacturing partner could present directly to a retail buyer.
Process:
Narrative structure
Shaped the data into a sales arc: market opportunity, product proof, why-us, customization, manufacturing trust, and the competitive numbers to back it all up, closing on a clear ask.
Brand system
Built a design language around the existing “Clean Collection” packaging, watercolor leaf splashes, a green-to-lime gradient for callouts and stat cards, bold rounded display type.
Data storytelling
Rebuilt the Amazon competitor spreadsheet and the single-SKU revenue breakdown as clean, scannable tables, with the market leader’s numbers doing the persuading, not the prose.
Product styling
Placed real packaging renders and lifestyle photography against the brand’s watercolor motif so the deck felt like a natural extension of a product Vitacost already sells.
Selected slides
Representative pages from the deck.
Have a private-label pitch to make?
I design pitch decks, print materials, and UI/UX for brands and manufacturers who need research and numbers to read like a story a buyer wants to say yes to.