Case study — capabilities deck design
A capabilities deck for a marketing and activation studio
A pitch-ready company deck for Bleu Marketing Studios. Introducing the agency, its value proposition, its service lines in branding, communications and activations, its two sibling brands, and a run of past campaigns, built as one deck a founder can send straight to a prospect.
Role
Pitch Deck Design
Deliverables
Tools
Category
Role
Pitch Deck Design
Deliverables
Tools
Category
01
The brief:
Bleu Marketing Studios needed a single deck that could carry a full agency pitch: who they are, what makes them different, what they actually deliver across branding, communications, and activations, and proof that they’ve done it before, including a Marvel Studios Avengers: Endgame projection and a HYBE pop-up store.
The deck also had to introduce a second, smaller brand, Sugarspin, without either brand reading as an afterthought, and needed to work as a leave-behind a prospect could open cold and still follow end to end.
Process:
One card system for every breakdown
Built one numbered card system for every service breakdown, so Company Overview, Value Proposition, and Marketing Communications all read as the same repeatable format throughout the deck.
A visible break between chapters
Built a torn paper reveal for the section break, so the About Us half and the What We Do half read as two distinct chapters inside one deck.
Past work in real device frames
Framed past work inside real device mockups, a laptop and a phone, so the Avengers: Endgame projection and the HYBE pop-up read as finished campaigns, not pasted screenshots.
Two brands, one equal footing
Paired the two sibling brands, Bleu Marketing Studios and Sugarspin, as matching cards, so one deck introduces both without either one reading as the smaller, lesser offering.
Selected slides
Representative pages from the deck.
Need a deck that sells the whole agency in one send?
I design capabilities decks, pitch decks, and brand presentations for agencies and studios that need a single document to open a new business conversation.