Case study — brand deck design
A black-and-gold brand deck for a luxury vape label
A brand and product deck for LEM The New Smoke, an Italian disposable e-cigarette label. Ccarrying the company story, safety compliance, a sustainability program, market proof from trade shows and events, and a full flavour catalog, all inside one luxury visual system.
Role
Pitch Deck Design
Deliverables
Tools
Category
Role
Pitch Deck Design
Deliverables
Tools
Category
01
The brief:
LEM The New Smoke needed a deck that could position a disposable e-cigarette brand as genuinely premium, not just compliant. That meant covering the brand story, TPD safety certification, and a recycling program, alongside proof that the brand already has market presence, magazine placements, live events, and a booth at the World Vape Show in Dubai.
The deck also had to carry the full product line: the 800 Puffs disposable range and the Pre-Filled Pod Kit, each sold across multiple nicotine strengths with dozens of named flavours, in a format a distributor could actually use as a reference.
Process:
One black and gold system, every slide
Built one black and gold system, angled diagonal shapes, gold-bordered photo frames, and a bottom progress slider repeated throughout, so the deck reads as one continuous luxury experience.
Compliance, treated as proof
Gave the TPD certification its own confident slide, so the compliance document sits inside the same gold frame as the product photography, read as proof, not a legal afterthought.
Dozens of flavours, one reference
Organized the full flavour range into one three-column, three-strength layout, so a distributor can scan the zero, twenty milligram, and pod kit lines without hunting through a catalog.
Let the events carry the energy
Treated event and trade show photography as a visual proof wall, letting the World Vape Show Dubai booth and pop-up event shots carry the brand’s energy without added copy.
Selected slides
Representative pages from the deck.
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