Case study — sales campaign deck
Copa Carnation
“La temporada de habichuelas con dulce está en juego” — a distributor sales tournament for Nestlé Carnation, turning a seasonal sales push into a baseball championship story.
Role
Pitch Deck Design
Deliverables
Tools
Category
Role
Pitch Deck Design
Deliverables
Tools
Category
01
The brief:
Every February, “habichuelas con dulce” season drives a spike in evaporated milk sales across the Dominican Republic — and Nestlé Carnation wanted its ten regional distributors competing hard for shelf space and sell-through during that window, not just filling a quota.
The ask was a deck that didn’t read like a sales memo: coverage targets, SKU priorities, and a three-month timeline needed to feel like the opening of a championship season — competitive, high-energy, and worth winning.
Process:
Metaphor first
Landed on baseball, Dominican Republic’s national sport as the frame: distributors as players, coverage and sell-through targets as “plays,” the trophy as the season’s ending.
Brand system on stadium photography
Built a consistent red duotone treatment over baseball photography, paired with Carnation’s red-and-white identity, star accents, and a hand-drawn bat motif used as a recurring divider.
The sales case, slide by slide
Turned three flat KPIs — UHT 290ml coverage, Lata 250ml shelf position, and Lata 312ml sell-through growth into three distinct “how to win this season” plays, each with its own product callout.
A countdown to close
Built a 10-to-1 sequence of motivational baseball quotes over game photography, styled as a scoreboard countdown, landing on a trophy-lift finale instead of a standard “thank you” slide.
Selected slides
Representative pages from the deck.
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