Case study — pitch deck design
A prestige-positioning pitch deck for a neurocosmetics skincare brand
A business presentation for Jolie Frederick Inc. — built to introduce a new category, “neurocosmetics,” and carry a luxury skincare brand’s story, science, and market opportunity in one deck a founder can present to buyers or investors.
Role
Pitch Deck Design
Deliverables
Tools
Category
Role
Pitch Deck Design
Deliverables
Tools
Category
01
The brief:
Jolie Frederick Inc. is a prestige skincare brand built around “neurocosmetics” — formulations positioned to address the skin-brain connection, not just surface-level results. They needed a pitch deck that could open a retail buyer or investor conversation: establish the brand story and vision, explain an unfamiliar scientific concept in plain terms, size the market opportunity, and land on why the brand deserves shelf space against heritage luxury names.
The challenge was tonal: the deck had to feel as premium as the product itself — gold, black, and crown motifs carried through every slide — while still making room for a market-gap argument and a real growth statistic a buyer would take seriously.
Process:
A luxury visual system first
Built the deck around the brand’s existing gold, black, and white identity and crown mark, so every slide reads as prestige packaging before it reads as a business document.
Translate the science, don't bury
Reduced neurocosmetics to a single dark panel slide with three plain claims, neurotransmitter activity, stress markers, and aesthetic plus emotional benefit, so a buyer grasps the concept in one glance.
Name the customer precisely
Gave Who We Serve a concrete age band and lifestyle description rather than a vague persona, so the audience slide can stand on its own in an investor packet.
Close on contrast, not claims
Built the Why Choose Us slide as a set of direct contrast statements against heritage competitors, so the deck closes on differentiation instead of a generic thank you slide.
Selected slides
Representative pages from the deck.
Need a pitch deck that carries a premium brand?
I design pitch decks, brand presentations, and print materials for founders and agencies that need a story to feel as considered as the product itself.